NorthPoint’s Spring apparel launch was a fun and meaningful project that I got to lead from concept to completion. I was involved every step of the way—from designing the pieces and managing our first-ever in-house inventory, to capturing product and lifestyle photos in just 48 hours, and marketing it across social platforms. This also marked the launch of NorthPoint’s first online store, making it a milestone moment. The entire process taught me invaluable lessons about what it takes to creatively and effectively sell a product—from vision to customer experience.